Stanford GSB podcast (w/transcript) on how emotion shapes communication & decisions

“…based on all the evidence out there, most of human decisions and human behaviors are shaped by emotion and not by reason. And then, if you ask me to put a number to this based on all the evidence out there I would conjecture something like 90 to 95 percent of our decisions, our behaviors are constantly being shaped non-consciously by emotional brain system.” ~Baba Shiv